Direct booking definitions

SEO (Search Engine Optimization)
Process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

SEM (Search Engine Marketing)
Form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings.

Geo Search Marketing
Geo-targeting enables you to target your ads to potential customers located or interested in particular geographical areas.1
You can target your ads:
To the entire market; e.g. the Southeast Asia market.
To countries within that market; e.g. Singapore, Malaysia.

Benefits
Geo-targeting can be helpful for:
Small businesses that want to drive traffic to their physical shops or offices by targeting customers searching online for local providers of goods and services.
Service-oriented businesses, such as plumbers or estate agents.
Large businesses that want to drive customers to their web sites and/or physical shop locations.

How it works
When you create a new campaign or modify existing campaigns, select your geographic area to be targeted.
Your geo-targeted ad will be served to users based on one or more of the following:1
User’s location—A search is conducted from your targeted location.
Interest location—A user includes the name of your targeted location as part of the search term.

Location Based Services
Information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.

LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location.