I have chosen this article because I was interested in seeing how hotels try to fight the economical crisis.
Because of that difficult context and customers' new expectations, hotels have to adapt. And as competition is harder and harder, they have to find a way to differentiate from each others. As we saw in class, some hotel brands, such as Morgans hotel group, have chosen to use visual creativity on their website to attract mostly young people and customers looking for trendy experiences.
But those investments cost a lot and hotels are compelled to reduce their income in order to propose customers low price services. To remain attractive, most hoteliers have chosen to spare money on their structure. That means that they reorganize themselves in order their costs to be as low as possible.
Working conditions suffer from this trend and employees have to cope with job insecurity. Hoteliers had better to find a new way to catch customers'loyalty if they want to be able to fulfil the latters'needs. The hospitality industry is likely to be in transition for the next few years.
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