Il y a 4 ans
mercredi 28 avril 2010
mardi 27 avril 2010
Final presentation
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Final presentation
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jeudi 22 avril 2010
New Digital Applications Services
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New Digital Applications Services
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samedi 17 avril 2010
Article Summary #13: Ash cloud from Island paralyzes European airplaine traffic
http://bit.ly/9VVWUZ
new environmental event had occured in Island and has a strong impact on the European transport industry.
Indeed, a volcano strarted to emitt ash clouds that wind push towards Europe. Airports all over Europe are closed, what is dramatical for people because of Easter vacations.
People are compelled to find other ways to travel, such as train, boats or cars. The travel indursty's actors have to adapt quickly to this situation and have to propose new solutions to customers.
In France, the situation is worst since train traffic dealts with strikes.
How the travel industry will undergo this event? let's see what happen...
new environmental event had occured in Island and has a strong impact on the European transport industry.
Indeed, a volcano strarted to emitt ash clouds that wind push towards Europe. Airports all over Europe are closed, what is dramatical for people because of Easter vacations.
People are compelled to find other ways to travel, such as train, boats or cars. The travel indursty's actors have to adapt quickly to this situation and have to propose new solutions to customers.
In France, the situation is worst since train traffic dealts with strikes.
How the travel industry will undergo this event? let's see what happen...
jeudi 8 avril 2010
lundi 29 mars 2010
Direct booking definitions
SEO (Search Engine Optimization)
Process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
SEM (Search Engine Marketing)
Form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings.
Geo Search Marketing
Geo-targeting enables you to target your ads to potential customers located or interested in particular geographical areas.1
You can target your ads:
To the entire market; e.g. the Southeast Asia market.
To countries within that market; e.g. Singapore, Malaysia.
Benefits
Geo-targeting can be helpful for:
Small businesses that want to drive traffic to their physical shops or offices by targeting customers searching online for local providers of goods and services.
Service-oriented businesses, such as plumbers or estate agents.
Large businesses that want to drive customers to their web sites and/or physical shop locations.
How it works
When you create a new campaign or modify existing campaigns, select your geographic area to be targeted.
Your geo-targeted ad will be served to users based on one or more of the following:1
User’s location—A search is conducted from your targeted location.
Interest location—A user includes the name of your targeted location as part of the search term.
Location Based Services
Information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.
LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location.
Process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
SEM (Search Engine Marketing)
Form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings.
Geo Search Marketing
Geo-targeting enables you to target your ads to potential customers located or interested in particular geographical areas.1
You can target your ads:
To the entire market; e.g. the Southeast Asia market.
To countries within that market; e.g. Singapore, Malaysia.
Benefits
Geo-targeting can be helpful for:
Small businesses that want to drive traffic to their physical shops or offices by targeting customers searching online for local providers of goods and services.
Service-oriented businesses, such as plumbers or estate agents.
Large businesses that want to drive customers to their web sites and/or physical shop locations.
How it works
When you create a new campaign or modify existing campaigns, select your geographic area to be targeted.
Your geo-targeted ad will be served to users based on one or more of the following:1
User’s location—A search is conducted from your targeted location.
Interest location—A user includes the name of your targeted location as part of the search term.
Location Based Services
Information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.
LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location.
Article Summary #11: Death of the travel brochure as travelers opt for online reviews
This article illustrates well the new trend in term of travel information.
Indeed, nowadays, customers trust more other customers' comments that travel agencies'brochures. As swindles are more and more common, customers cannot trully rely on what travel agencies offer.
This phenomenon shows that customers have the power to take part to a travel industry actor's development or drop. All the stakeholders of the travel industry had better to be very careful and pamper all their customers, without any discrimination of purchasing power or social class.
Indeed, the richest as the poorest can send bad comment about your services...
Indeed, nowadays, customers trust more other customers' comments that travel agencies'brochures. As swindles are more and more common, customers cannot trully rely on what travel agencies offer.
This phenomenon shows that customers have the power to take part to a travel industry actor's development or drop. All the stakeholders of the travel industry had better to be very careful and pamper all their customers, without any discrimination of purchasing power or social class.
Indeed, the richest as the poorest can send bad comment about your services...
jeudi 25 mars 2010
Today in the world: Sandstorm in Beijing
After the hearthquake in the Sichuan province in 2008, a sandstorm choked Beijing last friday.
I guess that China always underwent natural disasters but since its opening to the world, foreign media largely display China's troubles.
Will those natural disasters endanger the tourism development in China? Are those natural disasters a direct consequense of China non care of its environment and resources?
Let's see what will happen...
I guess that China always underwent natural disasters but since its opening to the world, foreign media largely display China's troubles.
Will those natural disasters endanger the tourism development in China? Are those natural disasters a direct consequense of China non care of its environment and resources?
Let's see what will happen...
lundi 22 mars 2010
Article Summary #10: A Spiritual Journey in Bali
This article
Indeed, customers are now looking for new ways to travel and they are very demanding. In order to fullfil their new expectations, hoteliers have to develop new strategies.
This article introduces the proposal of LUX2asia, which is Bali’s first Luxury Destination Management Company and Concierge Service. This company offers the customers to enter the spiritual part of Bali by exploring sacred places and try to understand Bali spiritual believes.
To my mind, this experience is really interesting and is likely to work as most people do not know about Hinduism and this spiritual journey offers them the opportunity to discover it.
Is religious travel a new trend? let's see what will happen
Indeed, customers are now looking for new ways to travel and they are very demanding. In order to fullfil their new expectations, hoteliers have to develop new strategies.
This article introduces the proposal of LUX2asia, which is Bali’s first Luxury Destination Management Company and Concierge Service. This company offers the customers to enter the spiritual part of Bali by exploring sacred places and try to understand Bali spiritual believes.
To my mind, this experience is really interesting and is likely to work as most people do not know about Hinduism and this spiritual journey offers them the opportunity to discover it.
Is religious travel a new trend? let's see what will happen
dimanche 14 mars 2010
Article Summary #9: Google Maps adds biking directions
I found this article interesting because it is an additional service offered that is relevant to my point of view.
Indeed, people are more and more concerned by environmental issues, so if they are encouraged to do so, they will be likely to use bicycle insted of cars for transport means. Thanks to this application, cyclists will know where the suitable roads are and it will be more secure for them and for car drivers to drive.
Moreover, for the moment, the concept only exists in the USA but we hope that it will be provided in countries that use a lot bicycles, such as Holland or China.
Indeed, people are more and more concerned by environmental issues, so if they are encouraged to do so, they will be likely to use bicycle insted of cars for transport means. Thanks to this application, cyclists will know where the suitable roads are and it will be more secure for them and for car drivers to drive.
Moreover, for the moment, the concept only exists in the USA but we hope that it will be provided in countries that use a lot bicycles, such as Holland or China.
mercredi 17 février 2010
Hotels Booking Engine
Ihotelier is part of TravelClick.
Its advantages are:
It combines a reservation system as well as marketing management solution (2 in 1)
improves conversion and revenue
Email communication with guests management
The technology features Istay system (=booking engine)
GDS connectivity
travel agent commission
Data bridge alliance
Open Travel Alliance
Its advantages are:
It combines a reservation system as well as marketing management solution (2 in 1)
improves conversion and revenue
Email communication with guests management
The technology features Istay system (=booking engine)
GDS connectivity
travel agent commission
Data bridge alliance
Open Travel Alliance
lundi 15 février 2010
Hotel Direct Website
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Hotel Direct Website
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dimanche 14 février 2010
Article Summary #8: 5 invisible practices for your new website
I found this article interesting because it provides relevant tips for hoteliers to use their website as efficiently as possible. Indeed, those tips allow the hoteliers to operate changes on their website without having to rearrange everything. Morover, if they do not use the tips, they will be bound to loose customers because of online redirection problems.
So, by taking time at the website construction to achieve thos 5 little steps, hoteliers will be ensured their website will always bring customers, whatever they modify on the website.
So, by taking time at the website construction to achieve thos 5 little steps, hoteliers will be ensured their website will always bring customers, whatever they modify on the website.
vendredi 5 février 2010
Article Summary #7: Time for US to treat China equally
China is currently the second world power but is still considered by Westerners as an emerging country and the "world workshop".
But China is fed up with this image and starts now to reinforce its position on the world frontstage.
Moreover, China becomes more and more powerful as it owns now the biggest part of the US debt.
So, the US and the world in general had better to change its point of view about China and consider it as a new economical power that also some power on world political matters.
China raises its voice and is decided to be heard.
But China is fed up with this image and starts now to reinforce its position on the world frontstage.
Moreover, China becomes more and more powerful as it owns now the biggest part of the US debt.
So, the US and the world in general had better to change its point of view about China and consider it as a new economical power that also some power on world political matters.
China raises its voice and is decided to be heard.
jeudi 4 février 2010
dimanche 31 janvier 2010
Article Summary #6: People believe that airlines should charge Fat Tax
I found this article really interesting because depicts what could become a trend in the T&T industry.
Indeed, we know that the number of obese people increases each year and it concerns now all the countries in the world (before, western countries were mostly concerned, now, even Asia is reached)
I do not know if the "Fat-Tax" is a fair measure or not but what is sure is that obese people will be likely to be considered as abnormal passengers. It can be considered in a way as a kind of discrimination.
On the other hand, airline companies could catch the opportunity to develop services adapted to obese people, such as larger seats, more copious meal, etc...
As a conclusion, we can ask ourselves if all people with specfic characteristics could raise new opportunities. That is to say, will airline companies create special airplanes for blind people in which everything would be written in Braille?
Are new segments raising? Let's see what will happen.
Indeed, we know that the number of obese people increases each year and it concerns now all the countries in the world (before, western countries were mostly concerned, now, even Asia is reached)
I do not know if the "Fat-Tax" is a fair measure or not but what is sure is that obese people will be likely to be considered as abnormal passengers. It can be considered in a way as a kind of discrimination.
On the other hand, airline companies could catch the opportunity to develop services adapted to obese people, such as larger seats, more copious meal, etc...
As a conclusion, we can ask ourselves if all people with specfic characteristics could raise new opportunities. That is to say, will airline companies create special airplanes for blind people in which everything would be written in Braille?
Are new segments raising? Let's see what will happen.
dimanche 17 janvier 2010
Article Summary #5: Why Google has played the China situation brilliantly
This article has caught my attention as I spend some years in China. When I lived there, I witnessed the Chinese Government control on Internet. Indeed, China is a country that is still strongly ruled and Internet is regularly censored.
This governmental censure does not represent a problem for Chinese people, but for foreigners, it does. Indeed, in the Western mentalities, freedom of expression is a right and has to present on Internet. Censure is considered as the symbol of an authoritarian system.
Censure on Internet leads to information distortion, what has a really negative impact on business. Indeed, business is based on information and trust.
By threating China to give up the market, Google underlines those bad impacts on business and dissuades foreign companies and investors to make business with China.
China had better to consider Google call to order if it wants to keep its economical increase.
This governmental censure does not represent a problem for Chinese people, but for foreigners, it does. Indeed, in the Western mentalities, freedom of expression is a right and has to present on Internet. Censure is considered as the symbol of an authoritarian system.
Censure on Internet leads to information distortion, what has a really negative impact on business. Indeed, business is based on information and trust.
By threating China to give up the market, Google underlines those bad impacts on business and dissuades foreign companies and investors to make business with China.
China had better to consider Google call to order if it wants to keep its economical increase.
dimanche 10 janvier 2010
Aggregator Travel Sites
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Aggregator Travel Sites
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On Twitter and in the Workplace, It's Power to the Connectors
This article is very interesting as it shows the new trends change the rules in business and on Internet.
Indeed, a few years ago, if people wanted to be successful in their career, they had to prove their value by themselves. People with a lof of experience were also favored. Nowadays, a good and relevant network can compensate for some lack of experience or competence. Having a good networking induce to be a good communicator and to be able to unify people around same interests.
Today's generations grew with advanced technologies and Internet expansion. For them, online networking is a leisure activity and a way of thinking. They just have to learn how to use their networks in a relevant way that will help them to develop their professional career.
For me, 'formal assignments' and 'connector skills' are linked in the way that connector skills allow people to unify each other. People belonging to the same network feel like they have to help each other. This reaction allow them to ask others formal assignments in order to help them. As a matter of fact, when someone use his network to help him to do something, there will have a kind of compensation in return.
Indeed, a few years ago, if people wanted to be successful in their career, they had to prove their value by themselves. People with a lof of experience were also favored. Nowadays, a good and relevant network can compensate for some lack of experience or competence. Having a good networking induce to be a good communicator and to be able to unify people around same interests.
Today's generations grew with advanced technologies and Internet expansion. For them, online networking is a leisure activity and a way of thinking. They just have to learn how to use their networks in a relevant way that will help them to develop their professional career.
For me, 'formal assignments' and 'connector skills' are linked in the way that connector skills allow people to unify each other. People belonging to the same network feel like they have to help each other. This reaction allow them to ask others formal assignments in order to help them. As a matter of fact, when someone use his network to help him to do something, there will have a kind of compensation in return.
samedi 9 janvier 2010
Article Summary #4: Sol Meliá opens the Gran Meliá Shanghai
This article has caught my attention because I am really interested in China (and Shanghai in particular as I leave 1,5 year there). Moreover, I plan to go back there in order to work in the hospitality industry. So, a hotel opening could be an opportunity for me.
Shanghai will welcome millions of tourists during the Universal Exhibition (from May 2010 to October 2010). The real challenge for the city is to develop its hospitality industry in order to be able to face those tourists' hordes.
In order a hotel to competitive in this context of hotel field increase, it has to propose both high quality services and innovation to the guests. Shanghai is the economical capital of China and hotels in that city are numerous. As a matter of fact, being innovative is a real challenge.
Shanghai will welcome millions of tourists during the Universal Exhibition (from May 2010 to October 2010). The real challenge for the city is to develop its hospitality industry in order to be able to face those tourists' hordes.
In order a hotel to competitive in this context of hotel field increase, it has to propose both high quality services and innovation to the guests. Shanghai is the economical capital of China and hotels in that city are numerous. As a matter of fact, being innovative is a real challenge.
samedi 2 janvier 2010
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